![The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own](https://i.dailymail.co.uk/i/pix/scaled/2013/05/03/article-2318601-199A1E1E000005DC-240_308x185.jpg)
The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own
![The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own](https://i.dailymail.co.uk/i/pix/2013/05/02/article-2318601-1306E7BF000005DC-31_634x330.jpg)
The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own
![The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own](https://i.dailymail.co.uk/i/pix/2013/05/03/article-2318601-199721D2000005DC-640_306x454.jpg)
The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own
![Signage of a Costa Coffee Outlet in Shanghai, China Editorial Image - Image of front, asia: 90703910 Signage of a Costa Coffee Outlet in Shanghai, China Editorial Image - Image of front, asia: 90703910](https://thumbs.dreamstime.com/z/signage-costa-coffee-outlet-shanghai-china-aug-shop-aug-was-founded-sergio-bruno-runs-stores-uk-90703910.jpg)
Signage of a Costa Coffee Outlet in Shanghai, China Editorial Image - Image of front, asia: 90703910
![Costa 1971. gadā ir dibinājuši divi itāļi - brāļi Bruno un Sergio Costa - Costa Coffee Riga | © BalticTravelnews Costa 1971. gadā ir dibinājuši divi itāļi - brāļi Bruno un Sergio Costa - Costa Coffee Riga | © BalticTravelnews](http://travelnews.lv/gallery/3322/mid_54389.jpg)
Costa 1971. gadā ir dibinājuši divi itāļi - brāļi Bruno un Sergio Costa - Costa Coffee Riga | © BalticTravelnews
![Costa breaks through £1bn sales mark as tax anger leaves Starbucks suffering | Business | The Guardian Costa breaks through £1bn sales mark as tax anger leaves Starbucks suffering | Business | The Guardian](https://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2013/4/30/1367352696151/Costa-breaks-through--1bn-008.jpg)
Costa breaks through £1bn sales mark as tax anger leaves Starbucks suffering | Business | The Guardian
![Directing Costa Coffee's customers to the nearest hot cup of coffee with Google Maps Platform | Google Cloud Blog Directing Costa Coffee's customers to the nearest hot cup of coffee with Google Maps Platform | Google Cloud Blog](https://storage.googleapis.com/gweb-cloudblog-publish/images/Costa_Argyll_St_8.max-2200x2200.jpg)